Essential Takeaways
• Ritual, clinically-backed and fully traceable, is now available in Walmart's “Trending Wellness” section across all 50 states and online. Find it near you.
Finding a prenatal multivitamin you can actually trust shouldn't depend on where you shop. That's why Ritual created Essential Prenatal: a multivitamin built on transparency, science, and traceable ingredients: no proprietary blends, no guessing. Every capsule is carefully formulated to support women's key nutrient needs through preconception, pregnancy, and postpartum, with key nutrients in forms your body can actually use.*
Now, we're bringing that same standard to where millions of women already shop every week. Ritual is now available in Walmart's “Trending Wellness” section in 1,899 stores across all 50 states and on Walmart.com. Our science-backed, Made Traceable® formulas are now easier to find than ever, whether you're picking up groceries, running errands, or shopping online. Leading science, with real results, has landed on Walmart shelves.
High Standards Don't Have to Be Limited to Premium Spaces
When Ritual launched, the goal was clear: create supplements women could actually trust. Where every labelled ingredient is traceable and every dose is science-backed. No proprietary blends. No guessing. Just the key nutrients that matter, in high-quality forms, with transparency on where they come from and why they're there. That level of quality was long overdue at mass retail.
"Our presence in Walmart shows that high standards do not have to be limited to premium spaces," says Katerina Schneider, Ritual's Founder & CEO. "Partnering with Walmart, a company that shares our commitment to rigorous research and ingredient transparency, helps bring that mission to even more women. Together, we're making it easier than ever for women to access key nutrient support in a place they already know and rely on."*
With this expansion, Ritual has now reached over 5,000 retail doors across the country. And for the first time, that includes a store in every single state.
What Is Ritual Essential Prenatal?
Essential Prenatal is Ritual's prenatal multivitamin is the only leading prenatal backed by its own human clinical trial. It's designed to support women through every phase of the prenatal journey, from preconception through postpartum.*
In that clinical trial, moms taking Ritual saw real, measurable results:
- 2.4x more biotin in their blood†: supporting the metabolism of fatty acids, glucose, and amino acids*
- Higher cord blood P1NP levels†: a measure of bone formation, supporting baby's bone health
- Lower overall cortisol levels†: a stress marker*
- Easy on the stomach†: more reported as easy to swallow and gentle than those taking a leading prenatal
Each capsule is formulated with 12 key nutrients, including:
- Folate (as 5-MTHF): The bioavailable form of folic acid, clinically proven to be well absorbed†, to support neural tube development.*
- Omega-3 DHA (350mg): Sourced from microalgae (not fish oil) to support fetal brain development.*
- Choline: To support neural tube development and the baby's brain development.*
- Iron: To support healthy red blood cell production throughout pregnancy.*
- Vitamin D3: For supporting normal immune health and bone health.*
Beyond the formula, every labeled ingredient is Made Traceable®: you can see where it comes from, who supplies it, and why it's included. Every batch is third-party tested for heavy metals, microbes, and allergens. And the patented nutrient delivery technology and a nested, delayed-release capsule is designed for optimal absorption and to be gentle, even on an empty stomach.*
The Essential Prenatal at Walmart is the exact same formula available on Ritual.com. No compromises.
Walmart SRP: $36.98 | B Corp Certified | Clean Label Project Purity Award | Vegan | Non-GMO
†Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.
What's New: Natal Choline Is Now at Walmart
Something new has landed on Walmart shelves alongside Essential Prenatal, and we think it's one of the most underrated nutrients in prenatal health.
Natal Choline is now available at Walmart for the first time, bringing a clinically-backed form of choline to women who need it most. Over 90% of pregnant women aren't getting enough choline from diet alone, and Natal Choline is specifically formulated to help fill that gap.*
Natal Choline with Choline (as Choline Chloride) to:
- Help improve baby's information processing speed in the first year of life when taken during pregnancy.*
- Promote sustained attention in early childhood when taken during pregnancy.*
- Help the body efficiently use Omega-3 DHA during pregnancy.*
- Sourced from Verona, Missouri, United States: Made Traceable® to its final place of manufacture.
Walmart SRP: $31.98 | B Corp Certified | Clean Label Project Certified | Vegan | Non-GMO
The Full Ritual Lineup at Walmart
Walmart now carries Ritual's core foundational women's health lineup, covering key stages of a woman's wellness journey in a single aisle.
Here's what's available in the “Trending Wellness” section:
- Essential Prenatal: Our clinically-backed prenatal with 12 key nutrients. For preconception, pregnancy, and postpartum.* Walmart SRP: $36.98
- Natal Choline (New!): Science-backed choline to support baby's cognitive development from infancy through early childhood, when taken during pregnancy.* Walmart SRP: $31.98
- Essential Postnatal: 15 nutrients to support postpartum and breastfeeding key nutrient needs for 6 months.*
- Essential for Women 18+: The clinically-backed multivitamin for women 18–49 formulated to help fill nutrient gaps in the diet.*
- Essential for Women 50+: A reimagined multivitamin designed for women's evolving nutritional needs after 50.*
All five are vegan, Clean Label Project Certified, Non-GMO Verified, and made with Made Traceable® ingredients.
How to Find Ritual at Walmart
In-store: Look for Ritual in the “Trending Wellness” section at participating Walmart locations in all 50 states. With 1,899 stores now carrying Ritual, there's likely one near you.
Online: Shop at Walmart.com: search "Ritual" to find the full lineup and check in-store availability at your nearest location.
Tip: Use the Walmart app to check local inventory and get directions to the nearest store carrying Ritual.
Frequently Asked Questions (FAQ):
Does Walmart carry Ritual Essential Prenatal?
Yes. Ritual Essential Prenatal is now available in Walmart's “Trending Wellness” section at 1,899 stores across all 50 states, and on Walmart.com. Availability may vary by location.
What Ritual products are available at Walmart?
Walmart carries five Ritual formulas: Essential Prenatal, Natal Choline (new!), Essential Postnatal, Essential for Women 18+, and Essential for Women 50+. All are the same traceable, third-party tested, science-backed formulas available on Ritual.com.
How much does Ritual Essential Prenatal cost at Walmart?
Ritual Essential Prenatal has a Walmart SRP of $36.98, and Natal Choline is $31.98. Visit Walmart.com for full pricing on all products.
Is the formula the same as what's sold on Ritual.com?
Yes. Every Ritual product at Walmart is the exact same formula available on Ritual.com. Every labelled ingredient is Made Traceable®, and every batch is third-party tested.
Where in Walmart can I find Ritual products?
Ritual is stocked in the “Trending Wellness” section. If you're having trouble locating it, use the Walmart app to search your store's aisle map or ask a team member.
Why is Ritual now at Walmart?
Because high-quality, science-backed prenatal care should be available to every woman, not just those who shop at premium retailers. The Walmart partnership is a direct extension of Ritual's mission to make science-backed, transparent supplements accessible wherever women already are.
Ready to Find Ritual at Your Local Walmart?
Gold-standard, traceably-sourced, science-backed ingredients. All vegan. All Clean Label Project Certified. Now at your local Walmart, in the “Trending Wellness” section, or online at Walmart.com.
